Knowledge & Tools

Knowledge

Google Analytics

• Custom Reports & Dashboards

• AdWords

Email

• Audience Segmentation

• Campaign Strategy & Execution

• Development & Production Workflow

• Landing Pages

• List Management

• Performance Metrics Reporting

• Testing

  • A/B

  • Browser & Device Rendering (Litmus, Email on Acid)

  • Delivery (Return Path)

Data

• SQL

• MS Access

Web

• HTML/5 | CSS3 | JavaScript

• Web & microsite rapid prototyping, development & deployment

Tools

Adobe Creative Suite

• Dw | Id | Il | Ps | Xd

Content Management Systems (CMS)

• DotNetNuke (DNN)

• Drupal 8

• Intervals Project Management

• SourceTree (Atlassian)

• 
Tortoise Git

• Umbraco

• Wordpress

Customer Relationship Management (CRM) Platforms

• Hybris (SAP)

• Salesforce

• Magento (Adobe) — eCommerce

Email Service Platforms (ESP)

• Higher Logic (Real Magnet)

• MailChimp

Marketing Automation Platforms (MAP)

• Salesforce Marketing Cloud

  • ExactTarget | Pardot

  •  Audience/Contact/Content/Journey Builder

  • Automation/Email/Web Studio/Forms & Landing Pages

  • Data Extensions | AMPscript

• Oracle Responsys

Microsoft Office/365

• Excel | Outlook | PowerPoint | Word

Certifications

Big Data and Social Analytics

Responsive Design

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