Professional Achievements
Javelin | HTML Developer | 2019 - 2020
Delivered flawless transactional, marketing and newsletter emails on behalf of AT&T by collaborating with creative, project management, client engagement, and QA teams to exceed expectations of both AT&T and internal clients.
Accounted for more than eleven percent of the completed projects as member of a ten-person team that built more than 700 emails per year as a center of excellence that supported multiple clients including AT&T, SoCalGas, and Viacord.
Produced complex emails under tight timeframes (often same day) and meeting requirements for accessibility, rendering for all browser/client/device combinations, Movable Ink for data-driven dynamic content per the client’s business rules.
Provided expertise in email deployment using Oracle Responsys as part of an ad-hoc working group within the Javelin Marketing Technology team.
Tandem Theory | Contractor | 2019
Provided expertise enabling Tandem Theory to execute on an influx of high-volume lead-generating email marketing work using Salesforce Marketing Cloud and other automation platforms for Benihana National Corp., Rent-A-Center, TaxAct, and BluCora.
Capstone Publishers | Web Producer | 2014 - 2019
Leveraged Salesforce CRM and Pardot Engagement Studio capabilities to increase effectiveness and scale of major marketing programs across Library (public school librarians), Classroom (public school teachers), and Young Readers (consumers) markets.
Increased delivery and open rates while reducing email production costs by 50% through process redesign, Pardot implementation, improved list management, and enhanced audience segmentation.
Served as the email campaign execution SME which included the training each division’s technical specialist.
Delivered in advance of deadlines on email, social media (Facebook, LinkedIn, Twitter), and web projects including rapid prototyping, development & deployment of ancillary Capstone micro-sites and for Raintree, serving the UK and Europe.
Creative Circle-Chicago | Contractor | 2013 - 2014
Demonstrated immediate high value through successful email executions with minimal onboarding on assignment to The Pampered Chef.
Reduced production time and costs of a monthly newsletter email by implementing user-friendly templates and a process-based approach to execution for Terlato Wine Group.
IPC — Association Connecting Electronics Industries | Web Assistant | 2009 - 2013
Led the creation of a fully functioning email marketing operation for the enterprise.
Owned and managed all email campaign production activities including strategy, list management, audience segmentation, development, QA, and reporting.
Managed robust QA workflow including A/B testing, delivery best practices, and rendering testing across all email clients, browsers, and mobile devices.
Responsible for list hygiene and compliance including CAN-SPAM requirements and blacklist resolution.